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Best Holiday Wishes To You

December 25, 2017

(No blog post this week.

Snowy tree branches in early morning sunlight.jpegMay the spirit of this season of joy sustain you and your loved ones throughout the coming year. Let’s endeavor to see 2018 surpass all expectations, in every arena of our personal and public lives, and no matter what disappointments pop up in our news feeds. Wishing you a happy, healthy and prosperous New Year.

Read on for some fun branding links.

Best Branding Reads – Week of December 25, 2017

Why Christmas Is The Envy Of Brands
Christmas does it right without even half trying.

Why Has Luxury Got It Right?
A wonderful follow-up piece to last week’s focus on luxury branding. The quote from the Rolex CEO is revealing.

Brands to Watch in 2018
Brand watcher par excellence, Denise Lee Yohn, helps us focus in on next year’s movers and shakers.

Global Branding, Local Cultures And The Customer Experience
The world is now so small, brands have to be relevant to every culture.

World Chess Championship logo looks like the Kama Sutra
As a rule, I dislike dumping on bad logos because designers often have to work within insane restrictions. But this has to be the worst logo of 2017. Wrong in so many ways.

New Logo and Identity for TaxSlayer
Some typography issues with this logo but what a “killer” mark.

Joliet’s Minor League Stadium is Now ‘The Cards Against Humanity Baseball Place’
When we talk about brands sharing their values with their markets, it doesn’t mean they have to be noble, or even positive. For some brands, mean and snarky fits the bill. Even during the season of joy.

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Best Branding Reads
Week of December 16, 2019

20 Big Ideas that will change your world in 2020
We’re going to have to reckon with some tough choices.

How Flaws Make A Brand More Appealing
There’s an art to turning your shortcomings into strengths.

On Trend: Fashion that Resonates with Young People
People want to wear brands that make them feel good about themselves.

Integrating Brand And Talent Strategy
Once again: The same brand strategy that attracts your best customer also attracts your best employee.

Fridge-Themed Logo Mascot
Yes. A sports team has a refrigerator as a mascot.

Trademark "Sound Mark" Examples
Thank you Mark N. for sharing this after last week’s Brandtalk. Have fun with this everyone. But, fair warning, it can get addictive.

H&M’s Greenwashing: Short-Sighted and Unethical
Be sure to watch the Michael Porter video.

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