Like many, I’m perplexed by the current standoff between Apple and the FBI. Being slightly less tech-savvy than the average 10 year-old, its hard for me to wrap my head around the controversy. But I know a branding issue when I see one.
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Out of necessity, DTC brands are rewriting the Black Friday rulebook
Sales evaporate ahead of Thanksgiving as shoppers wait for Black Friday online.
3 Ways To Grow A Brand-Led Movement
The most important factor? A dedicated and passionate CEO
Why Focus Is Essential for Effective Branding and Marketing
Focus on the customer base and matching up to what it wants from you.
Aligning Trends With Innovation Strategy
“Customers expect companies to design products that coincide with current trends.”
Fictional Logos In Movies
The fun begins when you start clicking through.
Pepsi’s Marketing VP on Cardi B and the Soda’s New “Culture In, Brand Out” Approach
Is Pepsi on to something here?
Why retail is the next frontier for Timberland in its green mission
Neat idea to bring nature into the shopping experience.