Like many, I’m perplexed by the current standoff between Apple and the FBI. Being slightly less tech-savvy than the average 10 year-old, its hard for me to wrap my head around the controversy. But I know a branding issue when I see one.
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20 Big Ideas that will change your world in 2020
We’re going to have to reckon with some tough choices.
How Flaws Make A Brand More Appealing
There’s an art to turning your shortcomings into strengths.
On Trend: Fashion that Resonates with Young People
People want to wear brands that make them feel good about themselves.
Integrating Brand And Talent Strategy
Once again: The same brand strategy that attracts your best customer also attracts your best employee.
Fridge-Themed Logo Mascot
Yes. A sports team has a refrigerator as a mascot.
Trademark "Sound Mark" Examples
Thank you Mark N. for sharing this after last week’s Brandtalk. Have fun with this everyone. But, fair warning, it can get addictive.
H&M’s Greenwashing: Short-Sighted and Unethical
Be sure to watch the Michael Porter video.