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Apple’s High-Stakes Wager

Like many, I’m perplexed by the current standoff between Apple and the FBI. Being slightly less tech-savvy than the average 10 year-old, its hard for me to wrap my head around the controversy. But I know a branding issue when I see one.

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Topics: Brand Lens, communication, Positioning, Identity, Strategy

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Best Branding Reads
Week of October 14, 2019

Ruling the roost: 5 Questions with Andrea Zahumensky, CMO at KFC US
Great insight into how even the most boring, commoditized product can be turned into a beloved brand.

Experience And Influence: The New Status Symbols
Less is more. Less is more. Less is more. Less is more. Less is more. Less is more. Have I said too much?

The Hard Truth of Living Your Brand Values
It’s easy to talk the talk. Much harder to walk the walk.

The Role of Brand In a Crisis
In a crisis, strong brands become the flag around which people can rally and respond.

New Logo and Identity for 2019 World Fencing Championships
As an ex-fencer myself, I can’t tell you how sick I am of lunging-fencer logos. This new logo takes fencing logos up to a higher level. I agree with the author it should be used beyond 2019.

New Logo and Identity for Museo Moderno
Agree with author: the colors are weird but there’s greatness in the structure of the identity.

Innovating With The Jobs To Be Done Concept
I really like this approach.

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