14 essential truths about branding in a short, complimentary ebook that can be read in a single sitting.
There are lots of different ways to think about branding. To your graphic designer, it's all about logos and color palettes. To your publicist, it's your reputation. And, to your attorney, what matters is trademark protection.
"A Brand is a Promise Kept" is the CEO's guide to thinking about brand assets. In its pages, Boardwalk president, Kevin Walker reveals valuable must-know insights such as:
• Just why your brand is so valuable
• The profitable way to think about your brand
• Why your brand is like an elephant.
Download these valuable insights now and keep them as a handy reference guide.